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Drop Squad

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R
1994

Drop Squad, directed by David C. Johnson and released in 1994, is an American drama film that walks a fine line between commentary and controversial storytelling. The movie features an ensemble cast including Eriq La Salle (best known for his role in the TV series ER), Vondie Curtis-Hall, and a pre-Pulp Fiction Ving Rhames. The film's striking premise is imbued with themes of African American heritage, societal influence and personal identity, paired with a healthy dose of suspense and challenging narrative threads.

The movie revolves around the main character Bruford Jamison Jr., played by Eriq La Salle. Jamison is an advertising executive who has climbed the corporate ladder while disconnecting from his cultural roots. As he evolves professionally, he leans more and more towards marketing strategies that exploit African American communities. Consequently, Jamison dismisses any criticism from his community or family and stays in the quicksand of corporate life where he sees success but fails to notice the slow degradation of his values and identity.

Due to this, his younger sister Lenora (Nicole Powell) calls upon a shadowy urban organization known as the D.R.O.P. Squad. DROP is an acronym for Deprogramming and Restoration Of Pride, a group that "kidnaps" African Americans who, they think, have betrayed their community and lost sight of their authentic identities. The DROP Squad, led by Rocky Seavers (Vondie Curtis-Hall) and Garvey (Ving Rhames), undertakes rigorous processes to re-educate these individuals and help them reconnect with their roots.

Drop Squad is a unique film in its approach to combining various themes. The depiction of marketed stereotypes is highlighted through the main character's advertising profession, where he uses distorted cultural notions to sell products. On the other hand, the movie shows distinct resistance to such exploitation, presented via the DROP Squad's mission.

The film’s narrative doesn’t shy away from addressing the uncomfortable reality of individuals losing their cultural identity and integrity to align with perceived mainstream norms. The tensions between achieving professional success and maintaining cultural heritage lie at the crux of the narrative, presenting a compelling case for the exploration of a rarely addressed topic.

Eriq La Salle's performance as a man on the brink of total disconnection from his roots is hauntingly compelling, offering a multifaceted perspective on identity and the professional world's potential for distortion. Vondie Curtis-Hall and Ving Rhames enhance the film's intensity, their characters operating within an ethical grey area that keeps audiences engaged and questioning. It is this complex character portrayal that elevates Drop Squad from a straightforward commentary on cultural identity to a compelling exploration of personal morals, societal influence, and community allegiance.

Additionally, the significant presence of African American culture is felt throughout the movie, pure to its exploratory portrayal of cultural identity. This comes through in the script, embodied in the DROP Squad's hard-hitting methods, but also in the unforgettable cinematography that captures essential city locales, further emphasizing the essence of the community in question.

Drop Squad is not an easy film. It challenges its audience to confront disconcerting societal practices and internal debates on identity, ethics, and community dedication. It is a thought-provoking commentary evoking both discomfort and empathy among viewers. The movie may strike audiences differently depending on personal viewpoints; nevertheless, it is an exceptional piece that invigorates an intriguing debate about the cost of success, sticking true to one's roots in the face of cultural alienation, and the struggle between personal growth and preserving community integrity.

In all, Drop Squad is a compelling drama, an unblinking look at the friction between personal ambition and societal norms, tradition versus progress, and integrity versus success. With its intense narrative, strong performances, and thought-provoking premise, Drop Squad delivers a unique cinematic experience examining themes of identity, value, and cultural preservation rarely explored in American mainstream cinema.

Drop Squad is a Drama, Comedy movie released in 1994. It has a runtime of 86 min. Critics and viewers have rated it mostly poor reviews, with an IMDb score of 4.9..

4.9/10
Director
David C. Johnson
Stars
Eriq La Salle, Vondie Curtis-Hall , Ving Rhames