Good Fortune

Good Fortune is a captivating and sincerely heartfelt documentary released in 2016, offering an intimate and inspiring portrayal of the remarkable life of one of America's most successful entrepreneurs, John Paul DeJoria. It offers a compelling blend of rare, behind-the-scenes insights, and enlightening storytelling that is both thought-provoking and emotionally engrossing, narrating DeJoria's incredible journey from rags to riches. Directed by Joshua Tickell and Rebecca Harrell Tickell, the film features legendary actor Dan Aykroyd, renowned hairstylist Robert Cromeans, and DeJoria's wife, Eloise DeJoria, amongst its significant contributors.

Good Fortune unravels the substantial life events and the exceptional journey of John Paul DeJoria, the man behind some of the most iconic brands in beauty and hospitality like John Paul Mitchell Systems, the beauty company, and Patrón Spirits, the ultra-premium tequila brand. The documentary sets out to answer a significant question – what's the real story behind a man who has been homeless, not once, but twice, and has gone on to become a billionaire philanthropist?

The characterization and portrayal of DeJoria's life by the film's contributors, especially Dan Aykroyd, are remarkable, offering unfiltered glimpses into the true persona of DeJoria. Aykroyd lends a subtle grace to the film as he narrates anecdotes and instances from DeJoria's life, revealing the indomitable spirit and the unwavering optimism of this self-made tycoon.

Prominent hairstylist Robert Cromeans further highlights DeJoria's professional accomplishments, examining his role in transforming the beauty industry through the John Paul Mitchell Systems. Cromeans shares his insights on DeJoria's visionary approach towards business, discussing his commitment to hairdressers and salon owners worldwide and his persistent emphasis on the importance of education in creating success within the industry.

DeJoria's wife, Eloise DeJoria, delivers an endearing account of DeJoria's life, explaining the human side of the billionaire -- his personal motivations, his philosophical ethos, and his regard for his family. Eloise's articulate sentiments resonate with a profound affection and esteem, illuminating DeJoria as a devoted husband and father, which complements the business titan's public persona.

Despite being a film about an extremely successful businessman, Good Fortune is not only about business acumen or corporate exploits. At its core, Good Fortune is a reflection on the power of resilience, the audacity of hope, and the necessity of an unyielding spirit. It reveals how DeJoria transcended his impoverished beginnings to become one of the wealthiest men in America, all the while remaining grounded by his empathetic nature and his instinctual urge to give back to society.

The documentary beautifully captures and celebrates DeJoria's multi-faceted life, effectively integrating his business successes with his social and environmental endeavors. Punctuated by never-before-seen archival footage and exclusive interviews, Good Fortune showcases DeJoria's unwavering dedication to building businesses centered around integrity and sustainability.

Simultaneously, the film delves into his philanthropic missions, demonstrating DeJoria's passionate dedication to giving back to people and the planet. From his advancement of cause-driven enterprises to his tireless support of diverse charities and his unprecedented vow to donate a majority of his wealth to charitable causes, the film uncovers the depths of DeJoria's compassionate character.

Good Fortune's clips and visuals are carefully rendered to emphasize authenticity, presenting a raw and genuine depiction of DeJoria's trials, triumphs, and humanitarian efforts. The use of natural lighting, intimate close-ups, and poignant archival footage lends a level of credibility to the narrative that makes it highly engaging.

What sets Good Fortune apart is its deliberate focus on hope, resilience, philanthropy, and sustainable success, making it a profoundly moving viewing experience. Far from being just a rags-to-riches tale, Good Fortune is a larger exploration of the nature of success, the strength of indefatigable determination, and the immense power of positive thinking — peppered with moments of love, laughter, loss, and triumph.

In summary, Good Fortune delivers a compelling viewing experience, portraying the extraordinary life of John Paul DeJoria with sincerity, raw emotion, and profound respect. It sheds light on the businessman's phenomenal achievements throughouthis journey from homelessness to billionaire status. Simultaneously, it reveals the magnanimity of DeJoria's soul, his desire to uplift those around him, and his firm affirmation towards creating a better, sustainable planet. Through DeJoria's story, Good Fortune ultimately inspires viewers to believe in their dreams, to have faith in their abilities, and to persist, no matter the odds.