Making the American Man

Making the American Man is a 2016 American documentary film that takes viewers on an insightful journey into the modern world of American masculinity, as seen through the lens of fashion and grooming. Directed by Mark Nicholson, the film dives into the resurgence of traditionally masculine trades, scrutinizing the integrity, philosophy, and artistry that lie at the heart of the contemporary men's grooming and clothing industries. Throughout its runtime, Making the American Man gives audience a deeper understanding of what it means to be a man in today's society, particularly in the United States, while exploring the roles of traditional craftsmanship, style, and personal grooming habits in shaping that understanding.

The documentary presents an array of interviews and anecdotes from an eclectic group of entrepreneurs, thought leaders, and style mavens, each one offering unique insights into their craft and their views on modern manhood. The film features a wide variety of industries and professions, from niche entrepreneurs who handcraft bespoke leather goods and manufacture artisanal grooming products, to the heads of major clothing companies and style icons from across the United States.

Making the American Man begins by highlighting the shift in men's retail over the past decade. It highlights the birth of a new breed of American manufacturers who have revived the old arts of traditional craftsmanship, from handcrafted leather shoes to impeccably tailored suits. These entrepreneurs, driven by a passion for quality and authenticity, substantiate the demand for locally produced, ethically sourced, and built-to-last products, demonstrating that the pursuit of quality can parallel a commitment to ethical business practices.

The narrative then delves into the subtleties of men's fashion, exploring how clothing acts as an essential expression of masculinity. It includes interviews with some of the biggest players in the American men's apparel industry, who share their thoughts on style, fashion, and the role of clothing in shaping a man's identity. The documentary examines how style extends beyond mere aesthetics and serves as a statement of a man's values, personality, and individuality.

A significant part of the film also explores the evolving domain of men's grooming. Illustrating the renaissance of barbershops, it delves into the renewed value and appreciation for the personal care rituals, detailing many age-old grooming traditions that have been reimagined for the modern era. From facial skincare regimes to the art of shaving and hair-styling techniques, viewers are offered a peek into a once-private aspect of American masculinity that has since become a refashioned expression of pride in one's appearance.

More than a shopping or style guide, Making the American Man uses the nuances of fashion and grooming as a springboard to examine deeper sociocultural topics. It allows viewers to contemplate on what men's style reveals about broader societal changes, self-identity, and the cultural constructs of masculinity. It examines the pressures on men to conform to particular standards, the cultural transformations of these standards over time, and the influences of the modern men's movement.

The cinematography of Making the American Man is extraordinary, capturing the meticulous craftsmanship of hand-picked artisans and their creations. It takes viewers into their workspaces, from the dusty woodworking shops and buzzing barbershops to the catwalks of fashion shows. Through compelling visuals, the film immerses viewers in the rich tapestry of contemporary men's fashion and grooming, offering a compelling narrative that is both educational and aesthetically pleasing.

Making the American Man is a thought-provoking and entertaining look at the business of being a man in America, as documented by the resurgence of old-world commercial enterprises and the rise of new consumer behavior. If you're interested in the social constructs of modern masculinity, or if you have a penchant for small-scale American manufacturing, then this documentary is a must-watch. It’s a vivid portrayal of American values, male identity, tradition, and the art of looking and feeling good. It celebrates the American man—his history, his evolution, his style, and his grooming—and his quintessential role in fashioning a more empathetic, adaptable, and stylish future.