Miss London Ltd.

Miss London Ltd. is a charming British comedy musical from 1943 which offers a retroactive glimpse of the comical, patriotic spirit of its time. Artistically directed by Val Guest, it is marked by a fascinating performance from Arthur Askey, supported by the lustrous Evelyn Dall and the melodic Anne Shelton.

The film centers on Arthur Askey's character, Arthur Bowman, a cheerful, resolute, and somewhat klutzy character with high ambitions. Utilizing his convincing charisma and quick wit, Arthur Bowman holds a top administrative position in a failing London modeling agency - "Miss London Ltd". Amid the throes of World War II, the business suffers yet manages to stay afloat, thanks to Arthur's determination and innovation.

Evelyn Dall's character, Terry Arden, introduces an international twist to the plot when she jets in from America to join the modeling agency. A gutsy, defiant, and talented character, Terry self-assuredly believes that she is set for success in London’s fashion industry. Her cross-Atlantic journey adds an intriguing color to the plot while enriching the cultural scenario depicted in the movie.

Anne Shelton, playing herself in the film, brings in the musical angle with her mellifluous voice that manages to captivate and soothe the war-battered hearts of the audience. Her tuneful contributions in the film range from romantic ballads to uplifting classics, injecting warmth and cheer, and thereby an essential element of catharsis into the plot.

Anticipating trouble from Nazi spies, the British government designates an undercover investigator to join the modeling agency and protect its staff. As the storyline progresses, Arthur, Terry, and the undercover agent find themselves embroiled in hilarious, as well as suspense-inducing escapades. Throughout these series of comical shenanigans combined with some action-packed war espionage, the trio discovers an unexpected plot that gives the story an exciting turn.

From a cinematic viewpoint, there are impressive multiple dance and musical sequences that light up the screen, infusing an engaged rhythm to the narrative. The comedy has a classic 1940’s nature - it’s lightly tongue-in-cheek, somewhat slapstick, and underscored by sharp, whip-smart dialogue. Arthur Askey shines as the comic lead, bringing a unique humor that is both understated and uproarious. He has the ability to turn ordinary situations into moments of laughter with his quirky antics and comedic timing.

Evelyn Dall, on the other hand, captivates the audience with her grace and charm. Throughout the film, she maintains an air of confident elegance that draws one’s eye whenever she appears on screen. Her chemistry with Askey adds a delightful romantic subplot to the movie. The comic interactions, on-screen charm, and the subtle romance between the two are some notable highlights of the film.

Miss London Ltd. is filled with musical treasures, many of which are sung by the wonderful Anne Shelton. Each of her song performances is expertly woven into the narrative, adding emotion, atmosphere, or serving as clever plot devices to move the story forward. These songs, accompanied by a lively orchestra, add a musical charm that is a pleasure to the ears, and a nostalgic throwback to the big band and swing music popular during the war years.

Additionally, the film does a great job in representing the prevailing socio-political environment of the time. Set amidst the turmoil of World War II, Miss London Ltd. captures the spirit of the period and reflects the changes in society and culture brought upon by the war. It cleverly combines elements of patriotism, private entrepreneurship, and women’s evolving roles in society.

In short, Miss London Ltd. is an endearing mix of musical, comedy, and wartime espionage. It entertains not just with its humor and music but also offers a joyous, if slightly fantastical, portrayal of 1940s London during the war. Offering a combination of romance, suspense, songs, and laughter, it displays an incredible ambience of perseverance and positivity in the face of war. This film is undoubtedly a must-watch for those who appreciate classic British cinema and are a fan of 1940s musical comedy films.