Power, Influence & Hip Hop

Power, Influence & Hip Hop: The Remarkable Rise of So So Def is a 2019 documentary film that delves into the intriguing world of hip hop and its impact on contemporary society. This magnificent piece illuminates the mind behind this cultural phenomenon—Jermaine Dupri, the major player in the story of So So Def Recordings, and his corporations.

With a central focus on the famed broadcasting executive and record producer, Jermaine Dupri, the film features an array of influential figures in the music industry including Da Brat, Scooter Braun, Ian Burke, Mariah Carey, and many more. They help in narrating and expounding the journey of So So Def Recordings and its impact on Hip Hop.

This documentary brings to the forefront the influence of Dupri, who has, over the decades, served as a mentor to several renowned artists including Carey and Da Brat, thus solidifying his mark on the industry. Power, Influence & Hip Hop highlights Dupri's achievements, genius, and inspiration that landed him amongst the stars.

The film reveals the beginnings of Dupri's innovative genius as a teenage dancer, through interviews with family members and early collaborators, such as Ian Burke. It tells an enthralling tale of how a young boy followed his passion and dreams to elevate himself into becoming a force in the music industry.

The documentary also prominently features Scooter Braun, a famous American media proprietor, record executive, and investor who shares his encounter with Dupri. Braun’s compelling narratives in the film create an exciting depiction about the ever-evolving landscape of the music industry.

Complementing the main story is the perspective from iconic singer Mariah Carey, who has had a long history of professional collaboration and personal friendship with Dupri throughout her career. Carey’s narratives provide invaluable insights into the producer’s work ethic and determination.

Then there is Da Brat who is the first female solo rap act to have a platinum-selling album. Being one of Dupri's first signed artists under So So Def Recordings, her experience and examples help holistically depict the maestro's role in mentoring and shaping careers.

Through various series of interviews, concert footage, and personal moments, the documentary paints a comprehensive and vivid portrait of this culturally significant era of hip hop - shedding light on the often-overlooked aspects of a genre that has consistently defied norms and expectations.

Director and Source Entertainment co-founder Chaka Zulu guides the narrative fluidly and provides a balanced and respectful representation of all parties involved. It doesn’t shy away from controversies or conflicts and instead uses them to build a comprehensive understanding of the man and his brand, So So Def.

Power, Influence & Hip Hop highlights one of the keys to Dupri's success—his unparalleled knack to identify and develop new talent. His work with a plethora of artists has fundamentally helped shape the landscape of the music industry. The film doesn't simply focus on Dupri as a hip hop mogul, but as an influential figure whose contributions continue to be relevant today.

This movie pays homage to the evolving hip hop space and provides an unfiltered look into the journey of the essential players who have played a role in its growth. It serves as a homeage to So So Def and its ability to withstand changes within an industry known for its fickleness.

Without a doubt, Power, Influence & Hip Hop: The Remarkable Rise of So So Def is a documentary that fascinates with its in-depth examination of one man’s ascent to music royalty while celebrating the compelling and dynamic artistry of Hip Hop. It is a must-watch for any music lover looking to immerse themselves in the history and evolution of the Hip Hop industry.