About the Business

About the Business delves into the realm of glitz, glamour, and entrepreneurship, bringing on screen the thrill and pressure of Hollywood's entertainment industry through a reality-show format. Produced by BBC productions and aired on BET in 2016, this show features five successful individuals navigating the challenging waters of Hollywood while juggling their professional pursuits and personal lives.

A unique aspect of About the Business is its focus on the business side of the entertainment industry, rather than the glitz and glamour that it is usually associated with. The show features seasoned entrepreneur and model, Eva Marcille, who seems to be on top of her game, constantly making moves and securing successful ventures. She is accompanied by E.J King, a celebrity stylist with a relentless work ethic and commitment to his clients’ satisfaction. Also among the five main members is Sparkle Holmes, a PR mogul who prides herself on managing her business efficiently even in the face of unforeseen challenges.

The story unfolds from the perspective of the ambitious Danielle Crawley, a talent and brand manager grappling with the pressures of the fast-paced entertainment industry. Danielle's struggle with work-life balance perfectly captures the everyday reality of ambitious young professionals. Completing the main cast is Crystal Renay, a model deeply involved in the entertainment industry, who provides a unique insight into the world of fashion and beauty, and the challenges and rewards that come with it.

Each episode of About the Business offers behind-the-scenes access to the protagonists' business maneuvers while delving deep into their personal lives, shedding light on how they balance relationships and personal growth with the demands of their thriving careers. The show also brings to the forefront the challenges of amassing wealth, fame, and reputation in an industry known for pitfalls and temporary successes. It significantly addresses issues such as maintaining a presence in the media, dealing with fierce competition while remaining loyal to friends and partners, and managing financial success without sacrificing personal happiness.

Throughout its run, About the Business remains steep on authenticity. It refrains from sensationalizing personal struggles for ratings, but instead, presents them in a raw and relatable manner. It faithfully captures the grind, perseverance, and even the ruthlessness required to maintain a position in an industry where fortunes can change overnight.

The show is also refreshing criticism of individualism in the industry. It narrates the significance of close-knit social circles and how emotional support and sound advice from friends can prove pivotal during phases of personal and professional crises. This truthful rendition of friendship adds a unique dimension to the narrative, separating it from other shows where celebrities are often portrayed as individuals battling their challenges alone.

About the Business features a crisp narrative and a fast-paced storytelling technique, meticulously documenting every move of the five protagonists. Its back-and-forth between professional hurdles and personal intimacies create an ebb and flow that keeps viewers on their toes. While the intensity of business dealings and entrepreneurial ventures ensures ample thrill and drama, the unveiling of personal lives adds an emotional depth to the narrative, enhancing the overall viewing experience.

Each character in the show brings a new perspective to the table, showcasing a diverse range of experiences within the entertainment industry. This not only adds depth and dimension to the show, but it also guarantees that different viewers find varied aspects to relate to, making the show engaging on multiple levels.

About the Business effectively shines a light on the whirlwind world of Hollywood entrepreneurship. It leverages the excitement of the entertainment industry to draw in viewers but goes beyond just glitz and glamour to depict the realities of surviving and succeeding in the industry. It beautifully captures the dichotomy of the human condition, where personal anxieties and desires coexist with professional challenges and victories. The show is an invaluable watch for anyone intrigued by the intricate dynamics of Hollywood, entrepreneurship, or human relations in high-pressure, high-reward environments.