Best in Bridal

Best in Bridal autumn 2014 show run by FYI is a reality television show that brings the inner workings of the bridal industry to the small screen. Set in the bustling suburb of Illinois, the series, consisting to twenty 20-minutes episodes, provides an in-depth look into the competitive and often high-stakes world of bridal boutiques, amidst the backdrop of heartfelt emotions, jaw-dropping dramas, and the sheer rush of the preparations that define every bride’s special day.

At the center of Best in Bridal are two fierce and contrasting characters, Shelley Murray and David Gaffke, who are running rival bridal houses. Shelley owns Complete Bridal, an up-and-coming store in East Dundee, Illinois. Shelley presents an inspiring figure as a determined and highly driven former truck driver who managed not only to break into but also shine in the bridal industry in a relatively short period. She’s heartfelt, personable, and has a knack for understanding and satisfying the specific tastes of brides.

In contrast, David Gaffke, the owner of House of Brides in Glen Ellyn, has a more traditional style and higher-end clienteles. He and Shelley have known each other for more than a decade back when Shelley was still a rookie in the business. David’s many years of experience are reflected in the opulence of his store and the elaborate selections he offers. Yet beneath his polished exterior, David never shies away from a good competition. Both are driven by their passion for helping brides to look their most beautiful on the biggest day of their lives.

Best in Bridal facilitates an exclusive behind-the-scenes look into running a bridal boutique, uncovering the excitement, challenge, and stress that happens behind the curtains. Alongside the compelling competitions between Complete Bridal and House of Bride, the view is offered a humorous and heartfelt peep into the bride’s journey to choosing their dream wedding dress. Laden with both tears of joy and frustrations, the journey unveils many heartwarming moments and, occasionally, some flamboyant outbursts. The dynamics between the two boutiques also brings another layer of entertainment. The simmering rivalry between the boutique owners, their teams, and dress designers fills the series with hilarious moments, resulting in an unpredictable and captivating rivalry, that will keep you on the edge of your seat.

Contributing to Best in Bridal’s charm are the stories shared by the brides and their families. The interpersonal relationships, backstory of the love stories, and the preparations for the big day makes these an essential part of the narrative, creating an emotional connection with viewers. The series weaves a tapestry of human emotions, bringing out the best and the worst of people under pressure, and in the process, paints a vivid picture of the happiness, excitement, awe, stress, and emotional upheaval that accompanies the journey to the altar.

What sets Best in Bridal apart is that it isn’t just a reality show about brides-to-be and their pursuit of the perfect dress. Rather, it dips its toes in the waters of mild drama, a dash of comedy, and a dose of sentimentality and earnest feelings. It is a dynamic and multifaceted series that beautifully encapsulates the often untold stories that transpire behind the elegant facades of bridal boutiques.

Whether you're planning your big day, have experienced the joys and stresses of organizing a dream wedding, or simply have a soft spot for the beauty and intricacies of the bridal industry, Best in Bridal from FYI is an entertaining and illuminating series not to be missed. It is a journey full of heartfelt emotions, grand aspirations, ruthless competition, soothing camaraderie, and sensible business tactics. As you delve deeper into each episode, you will come to share in the joy, despair, excitement and, at times, the hilarity of what it takes to satisfy each bride's individual desires for the perfect wedding. It is as much a celebration of the bridal industry as it is an exposé of its demanding, challenging, and rewarding reality.