Bitchin' Rides

Bitchin' Rides is a high-octane reality television show that started airing on the Velocity channel in 2014. The series is produced by the Fishbowl Worldwide Media and documents the everyday operations and amazing vehicle transformations happening at the Kindig-it Design, an automotive restoration shop located in Salt Lake City, Utah. With a reputation for high-end, top-quality customizations covering a broad range of styles and automotive genres, the company is renowned globally for producing "Bitchin' Rides".

The brainchild and creative powerhouse behind these delightfully masterful creations is Dave Kindig, owner and chief designer at the Kindig-It Design. Alongside his wife Charity and a team of skilled craftspeople and car experts, Dave transforms regular cars into extraordinary automotive marvels. Dave demonstrates his prowess in art and automotive design stunningly in every one of his projects, lending the show an element of artistry that sets it apart from regular automobile shows.

24 years strong in the business, Dave has assembled an excellent team of proficient professionals, each a master in their respective roles. From Kevin Schiele, the shop foreman with a knack for perfection, to Will Lockwood, the lead body man with a hawk eye for flawless bodywork, the show features a myriad of radiant personalities. Sharing their life stories, work experiences, and their respective roles in transforming rusty heaps of metal into automotive masterpieces, the team members of Kindig-It Design add a relatable and personal touch to the show.

Bitchin' Rides presents a unique blend of entertainment and information, making the viewing experience truly immersive. The intricate process of car restoration is meticulously detailed, providing automobile enthusiasts invaluable insights into the complexities of restoring classic cars. Each episode showcases a different project, starting from initial conceptualization, the design process, the tear downs, to the actual building phase and the final reveal. The thrill of witnessing an average car transforming into a one-of-a-kind masterpiece is both exciting and satisfying.

The show also instills an appreciation for the unbelievable amount of work, creativity, craftsmanship, and attention to detail that goes into restoring and customizing each vehicle. The spacious, 27,000 square foot facility encompasses many spectrums of the automobile world, giving the audience an opportunity to see the production of retro hot rods, futuristic automotive concepts, and every car variant between.

There’s no preset design approach at Kindig-It Design, the team thrives on variety and a challenge. From classic muscle cars to state-of-art luxury vehicles, no design task is too daunting for the crew to tackle. Opening up the vast world of automotive customization to viewers, Bitchin' Rides showcases automobiles of every make and model, with diverse clients bringing in their custom requests.

Despite the apparent glamor and thrill in the world of breathtaking rides, the show doesn’t veer away from revealing the challenges and obstacles that accompany the business of custom car restorations. Disputes, deadlines, constant pressure to perform, and confrontations are integral parts of the day-to-day operations shown, revealing a realistic picture of the industry.

The series balances technical aspects of car restoration and customization with light-hearted humor, team camaraderie and some top-tier, high horsepower excitement. The Kindig-It Design team knows how to work hard and play hard — a balanced culture that resonates throughout the series.

Creating a unique experience for car enthusiasts and casual viewers alike, Bitchin' Rides presents a detailed, in-depth look into the world of automobile customization and restoration. Varied client requests, coupled with the team's inventiveness and expertise, ensure that no two episodes are the same, keeping audiences intrigued and hooked.

Bitchin' Rides is not just about cars, it's about personalities, passion, craftsmanship, artistry, and hard work. It's a show that celebrates the spirit of creativity, the love for automobiles, and the joy of transforming the ordinary into the extraordinary -- one car at a time.

Whether you're an automobile aficionado or just fancy watching a good, light-hearted reality show, Bitchin' Rides is substantial, entertaining, and worth a ride.