Cheddar

Cheddar is a unique live and on-demand news network that broadcasts live from the New York Stock Exchange. Launched in 2016, it is a fresh take on the traditional broadcast news format, targeting a more tech-savvy and younger demographic, in particular millennials. The network's high-energy broadcasts feature interviews with top executives, entrepreneurs, and industry leaders from the business and tech world, offering insights and perspectives that are often missing from traditional media outlets.

Cheddar covers a vast scope of subjects, primarily focusing on innovative business, tech, media, and culture. Given its distinct emphasis on technology and startup culture, it shines a spotlight on the industries and companies that are shaping our future – from the latest advancements in artificial intelligence, virtual reality, and driverless cars, to the struggles and triumphs of entrepreneurs and startups.

Unlike traditional news channels, Cheddar doesn’t just report on the latest headlines but takes a deep dive into the heart of the matter, exploring the hows and whys behind the news. Stories are told from the perspective of the disruptors, the innovators, the dreamers and doers who are changing the face of business and technology. An episode might feature an interview with an entrepreneur who's launched a successful startup, a segment on a cutting-edge tech company, or an in-depth analysis of a hot-button industry issue.

Cheddar broadcasts from the trading floor of the New York Stock Exchange, one of the most iconic and influential financial markets in the world. This unique location provides the network with immediate access to the heat of financial happenings, and it often interviews CEOs and other major figures in the financial and business world in real-time, post-trading. Cheddar also makes use of other locations for its broadcasts, including Los Angeles and Washington D.C., further broadening its reach and subject matter.

What sets Cheddar apart is its direct and unfiltered approach. The network doesn’t just relay the news - it interprets, challenges, and presents it through a completely different perspective. The show anchors and correspondents are not just readers, but conversationalists, who inform their viewers through lively discussions and engaging formats. The honest and open dialogues, combined with a youthful spirit, brings a remarkable dynamism that caters to the changing tastes and preferences of contemporary viewers.

The presentation style of Cheddar is also something to note. Cheddar’s broadcasts have a raw and organic feel to them, embodying the hustling spirit of startups and tech culture. There is a genuine sense of excitement and novelty conveyed through the anchors, guests, and story selection, making it feel less like a newscast and more like an intriguing conversation about the future.

In sync with the lifestyle of its millennial target audience, Cheddar has fully embraced digital and social media-based platforms. It offers widespread coverage through online platforms such as Facebook, Twitter, YouTube, Amazon Fire TV, and through the Cheddar website and app. This focus on on-demand digital content sets it distinctly apart from other news networks that primarily rely on conventional broadcasts.

Cheddar also operates a series of segments in its broadcast called Cheddar Selects, Cheddar Explains, and Cheddar Originals, which are specifically designed with social media and digital viewing in mind. These provide quick, digestible insights on a broader range of topics, demonstrating the network's commitment to engage with a generation of viewers who are constantly on the go.

In conclusion, Cheddar from 2016 is an innovatively different and forward-thinking entrant in the mass media industry, aiming to give its viewers a perspective beyond the conventional prism of news reporting. With its finger on the pulse of the tech and startup scene, and a firm grip on the preferences of its millennial audience, it offers a fresh, exciting direction in news broadcasting that is well worth tuning into.