Content

Content is an innovative and unique Australian comedy-drama series that first aired in 2019. The title itself, which thematically sums up the series, refers to the digital material, the 'content', uploaded by numerous users across various social media platforms each day. The series was primarily designed for vertical viewing on mobile devices, making it a ground-breaking attempt to narratively exploit newer forms of media consumption.

This cutting-edge series revolves around the life of an enthusiastic millennial named Lucy who aspires to become an influencer. Lucy is a young, adaptable, and ambitious woman who is more than ready to leave a significant mark in the digital world. She creates different kinds of videos hoping they will go viral, reach a wider audience, and help her breakthrough in the challenging landscape of popularity and virality.

Despite the comedy, each episode of Content highlights a different aspect of the dynamic and sometimes demanding digital world, creating a satirical commentary on modern society's obsession with social media. Its eye-catching graphics and color schemes are fundamentally designed to capture the essence of our visually driven culture. The script is relatable and hilarious, written in the truest form of internet banter, integrating trending hashtags, memes, and online lingo that resonates with digital natives.

Content takes the common dreams of today's youth who engage in social media platforms and translates it into a series. The show has been well-received for its novel approach to storytelling, weaving in threads of relevant real-world incidents into the fictional life of Lucy. As Lucy shares her life online with her followers, the audience gets an inside look at her dreams, aspirations, doubts, fears, and the realities of living a life online. It's intelligent yet hilarious, shedding light on the social, psychological, and emotional impacts of the internet-driven culture.

One of the standout features of this series is its format. In an era where smartphones have become our portals to the world, the creators of Content ingeniously decided to present the show in a vertical mobile screen format. This makes it one of the world's first series to be filmed vertically, mimicking how we engage with our mobile screens. The show's episodes can be watched seamlessly, blending in between real applications, mirroring smartphone users' daily interactions. This reflects not just a cultural shift in media consumption, but also affords a more intimate, immersive viewing experience that traditional methods lack.

Besides its innovativeness, the show has also made a name for its bold storytelling choices. It non-linear narrative structure intersperses its comedic tone with real-world tragedies, demonstrating the propensity of viral social media content to drastically alter people's lives. The show's ability to concoct this cocktail of emotions is ingenious, making it appealing and relatable to a young audience who are at the forefront of this technological revolution. The protagonist, Lucy, is a reflection of the younger generation that tends to document and share their lives unabashedly online.

Audiences have praised the show for its clever, layered humor and its ability to vividly depict the complex reality of living in today's internet-obsessed society. It's a social commentary wrapped in the guise of lucid comedy—personifying a digital plaster for a very real wound. The chaotic, fast-paced environment of social media is accurately portrayed, right from the highs of gaining likes, shares, subscribers to the extreme lows of online backlash, trolling, and invasions of privacy.

Overall, Content is a unique show that encapsulates our current culture perfectly. It has the ability to make you laugh, while provoking thought on the implications of our digital lifestyles. It portrays the fragility of viral fame and the constant pressure to remain relevant in the rapidly evolving digital landscape. It is a must-watch for anyone looking to gain an in-depth view into the world of social media and its multitude of users. Despite its humor, it reminds us to think twice before mindlessly getting lost in virality, proving it is a successful and effective experiment in new-age storytelling. As a whole, Content offers an entertaining yet sobering reflection of the online world we live in.