Mona Lisa Curse

Mona Lisa Curse is a thought-provoking documentary from 2008 that aired on Ovation, aiming to explore the transformation of the art world over the past half century. It focuses extensively on the commercialization and commodification of art and the way the art market operates. The show is a fascinating exploration of aesthetic value and monetary costs, as well as the role of the art world in contemporary society.

The program is anchored by the engaging and incisive Robert Hughes, a renowned art critic and commentator who was one of the most influential voices in the art world for decades. Hughes raises the pressing issue of how the art industry has turned into a money-making machine, speculating on the potentially damaging effects this shift has had on creativity and innovation. He takes on a critical tone, challenging and questioning the way artists, collectors, critics, and dealers perceive and value art.

The name 'Mona Lisa Curse' is emblematic of Hughes's argument - correlating the moment when Leonardo's masterpiece became a vehicle of mass reproduction, to the shift in art from being about genuine creativity into a commodity to be sold and bought. Hughes, with his formidable knowledge and charismatic presence, aims to unpick the contemporary fetishization of art, and tries to answer the question: Has art lost its soul in the pursuit of profit?

The documentary is a part of a larger conversation about the intersection of culture and commerce. Hughes's analysis takes viewers through the explosion of art as a form of investment, with its prices skyrocketing in auctions, the advent of 'celebrity' artists, and the impact of widespread art counterfeiting. These aspects of the industry are laid bare, providing a stimulating glance into the underbelly of the world of fine art.

Hughes also investigates the concept of ‘art for art's sake’, comparing the passion-driven artists of the past to the commercially focused artists of today who often prioritize financial success over creative expression. He introduces viewers to a range of personalities from the art world, offering varied and sometimes conflicting perspectives on the value of art and its interpretation. He skilfully guides the audience through these complexities, fostering a greater understanding of this multi-faceted industry.

Despite the sharp critique, Hughes never denies the importance of art in society, arguing that valid and creative artistic works are being created in this commercialized environment. Instead, he raises questions about what this shift in focus may mean for the future of art.

Hues displays a series of evocative interviews with notable figures from the art world, adding depth and variety to the narrative. He meets with artists, gallery owners, critics, sellers and buyers, each sharing their unique perspective and experience on the commercial and creative aspects of the art industry. These interviews add urgency to Hughes' premise, suggesting that the art world's commercialization will have significant implications for artists and the rest of society.

Mona Lisa Curse is not just for art enthusiasts or those acquainted with the industry. It's a documentary for anyone interested in culture, commerce, and society at large. It is an opportunity to see the changing dynamics of the art world through the lens of a person as well-informed and incisive as Robert Hughes. It provides viewers with insights and challenges them to question their perception and understanding of art.

This documentary is characterized by a spirit of interrogation. Though led by a sceptical narrator, it is not designed to force a specific viewpoint upon the audience. Instead, it aims to provoke thought, to pose questions, and to encourage debate about the intersection of art and money, creativity and commerce.

The documentary draws the viewer into a complex web of sales and egos, leaving them to ponder about the nature of aesthetic value, the role of cultural assets, and the influence of the market on the creative process. Through Hughes's intense scrutiny and personal passion for the subject, ‘Mona Lisa Curse’ offers a captivating, enlightening, and ultimately critical overview of the contemporary art world.