Shinesty

Shinesty is a reality TV series that aired in 2017. Produced by MTV2, High Noon Entertainment, Walt Disney Television, and Jawbone TV, this uniquely entertaining program is set against the backdrop of Boulder, Colorado and offers an intriguing peek into the fast-paced, wild, and crazy world of vibrant, eclectic, and daring themed clothing. The show captures the exciting hustle and bustage of running a start-up, in this case, the outlandishly bold fashion company, Shinesty.

Established under the business acumen and creative vision of Chris White, Jens Nicolaysen, and their friends, Shinesty is a burgeoning company with a distinctive niche: creating and selling outrageous and exuberantly colorful clothing. Think of Shinesty as your go-to source for ostentatious party outfits, unbelievably bold prints, and dare-to-wear ensembles perfect for occasions that call for extreme sartorial statements.

At the center of the show are the company's co-founders, Chris and Jens. Chris, the CEO, and Jens, the Vice President of Marketing, lead us into the whirlwind world of running a rapidly growing start-up. We see them navigating the challenges of the business, fires they need to extinguish daily, and the heart-warming moments of their triumphs and successes. Their main philosophy is that life is a party and clothing should reflect it, a sentiment that adds a spark of fun, laughter, and colorful absurdity to each half-hour episode.

Running a small yet thriving business isn't a walk in the park, as the show adeptly portrays, and the unscripted nature of Shinesty adds to the authenticity of the scenarios, often involving wardrobe malfunctions, last-minute order changes, and the breakneck speed at which the clothing industry moves. Along with the business operations, the show also includes the social and personal lives of the core team, giving the audience a full-rounded view of the characters and their individual quirks and personalities.

The employees also play a significant role in the series. They consist of a band of misfit friends, oddballs who are equally passionate about the company's distinctive brand ethos. The way this team works tirelessly to keep the brand growing and the manner in which their personal lives intertwine with their professional work give Shinesty a distinctive and endearing charm.

Apart from the workplace dramas, the show provides a glimpse of Boulder's party scene and its vibrant culture, which perfectly encapsulates the 'work hard, play hard' ethos of the Shinesty team. Whether it's promoting a Dubai-themed house party or working hard to meet deadlines, the show does not shy away from sharing the idiosyncrasies of living in such a dynamic, ever-changing, and party-prone city.

A great highlight of the show is the feature and creation of unique vintage-inspired clothing and accessories. The sartorial items include everything from psychedelic print button-downs and sparkling bodysuits to outlandishly printed swimsuits and truly unique suits designed for those with a penchant for being the life of the party. The apparel design and production process forms a captivating part of the show, giving a true insight into the fashion industry's nitty-gritty and the challenges of keeping up with constantly evolving trends.

With each episode, viewers are bound to be entertained and captivated, not only by the histrionic clothing designs but also by the engaging backstories and the relatable struggles and victories of each employee. The show maintains an effortless balance between the serious, the hilarious, and the outrageously fun, making it an instant favorite among viewers seeking something aesthetically vibrant, creatively unique, and delightfully humorous.

Beyond the fabric, colors, prints, and parties, Shinesty invites us to embrace eccentricity, encourage individuality, and celebrate life's party - making it an eccentric gem in the reality-entrepreneurial genre. Just like the clothing line they produce, Shinesty represents the colorful chaos, outright wackiness, and the go-getting spirit required to make any start-up a roaring success. Drawing you in with each fun-filled episode, this show is all about feeling great wearing outrageous clothes, throwing epic parties, and living life to the fullest – with a hint of glitter and a lot of laughs.