The Briefing

The Briefing was a political information and commentary web series exclusive to Shift, MSNBC's groundbreaking digital video platform. The Briefing was broadcast live in 2015 and aimed at keeping its viewers informed about the day's significant political events, issues, and personalities. The show's run coincided with the lead-up to the 2016 U.S. Presidential Election, making it a highly relevant and timely source of political news and analysis.

Presented in an engaging and easily accessible style, The Briefing strived to offer an insightful and detailed look at the daily to-and-fro of the U.S. political landscape. The show’s unique, digital-only approach prioritized in-depth political coverage and analysis that could well serve as an invaluable resource for voters, political enthusiasts, commentators, and anyone who sought a thorough understanding of the increasingly complex socio-political dynamics in the United States.

Spearheaded by a team of seasoned journalists, analysts, and correspondents from MSNBC, The Briefing brought to its viewers the most significant and relevant political stories of the day. These came directly from the campaign trail, the corridors of the White House, the floors of Congress, the Supreme Court, and the nerve centers of policy-making within the country. The show was characterized by its robustly researched, factual, and unbiased reporting, which served the overarching aim of enlightening viewers effectively about the political milieu.

One of the distinguishing aspects of The Briefing was its dedication to nuanced analysis. The show did not solely present the news but dissected it, placing events, statements, policy announcements, and campaign-related developments within larger contexts. In doing so, The Briefing made it easier for viewers to appreciate the broader implications of daily incidents on the country's future.

Interviews were a staple part of The Briefing's programming. The roster included a broad spectrum of interviewees – from political stalwarts, aspirants, strategists, pollsters to academics, diplomats, and civil society activists.. These interviews added depth and perspective to the show, allowing viewers to grasp the motivations, challenges, and complexities that defined U.S. politics.

Interactive elements infused into The Briefing's format allowed for real-time viewer engagement. Live chat features enabled viewers to put forth their queries, share their views, and even challenge conventional wisdom. The Briefing often invited viewers to participate in discussions, creating a two-way communication channel that set it apart from typical one-dimensional political news programs.

The Briefing brought viewers up-to-speed with the latest policy debates, shed light on agendas and campaign strategies, examined how national politics influenced state-level decisions, analyzed opinion polls, predicted political trends, and much more. The show reflected Shift by MSNBC's commitment to providing multifarious, unfiltered, and dynamic political content that adapted to the fast-paced world of the internet, a welcome shift from traditional television programming.

Over its run, The Briefing managed to encapsulate the frenzied energy of diverse political conversations and developments that were sweeping across the United States. By offering comprehensive coverage, it sought to offer viewers a more significant stake in the democratic process and foster a better-informed electorate. The Briefing did not just capture the pulse of American politics but also encouraged viewers to feel it, understand it, and express it.

In conclusion, The Briefing by Shift from MSNBC was a notable political news and talk web series of 2015. By fusing deep-seated journalistic values with modern digital media lingos, The Briefing offered an innovative and illuminating plunge into the realm of American politics. Empowering its viewers with clear, concise and comprehensive political data, it demonstrated perfectly the effectiveness of new-age digital journalism in shaping public opinion and aiding democratic dialogue.