The Business

The Business is a captivating, unique and satirical look at the world of film-making that aired on IFC in 2006. Bursting from the dynamic mind of Philms Pictures, the show puts an astonishing spin on the process of creating an indie film, using "mockumentary" style storytelling and sprinkling it with enviable originality.

The Business badges itself as a comedy-drama, offering two seasons of tightly bound hilarity mixed with timely, thought-provoking drama. It undeniably pokes fun at the inner workings of the independent movie industry, taking an entertaining and irreverent dig at the multifaceted world of movie productions, and the egos and eccentricities that often come with the territory.

At the center of the series is Vic Morgenstein (portrayed by the talented Rob deLeeuw), a once-respected indie film producer who possesses more than his share of audacity and ill-advised courage. Vic is heading a struggling movie studio, Philms Pictures - a den of desperate artists and ruthless executives, pursuing seemingly impossible dreams of Hollywood success in an industry balanced precariously on the edge of a cut-throat show business world.

Our journey into The Business' universe is propelled by fully-drawn characters, each quirky and endearing in their own ways. You've got administration assistant, Julia Sullivan, aspiring producer - Alan, and an eclectic cast of supporting characters who add depth and color to this wonderfully eccentric series.

An interesting aspect of The Business is its use of a faux documentary style, which blurs the line between fact and fiction. This seems to add a touch of realism to the over-the-top scenarios the series more often than not delves into. This style brings a unique narrative technique, making viewers feel like they are watching an actual behind-the-scenes documentary of a real film company.

One of the most salient narrative elements of The Business is its sharp, quick-witted dialogue and tongue-in-cheek humor. The humor operates on various levels - it's dry, it's outrageous, it's subtly intellectual, and sometimes, it's slapstick. It's a blend that does not shy away from taking chances, highlighting the series impeccable comedic timing and lively comedic style.

The show also reflects an interesting aspect of cultural production. It demystifies the film industry, not by simply making fun of it, but by accurately representing its processes and the characters involved in it. The complicated balancing act of creativity, finances, scheduling, egos, and much more, are placed on display, giving the viewers a keen insight into the business side of the "show" business.

Being on IFC, The Business certainly appeals to a more counter-culture audience, who are more prone to enjoy indie films and appreciate the nuances and complexities that this series brings to the fore. The fact that IFC often caters to an audience that enjoys experimental, non-traditional storytelling helps The Business hit its sweet spot.

An undeniably attractive feature is its ability to maintain that indie spirit across two seasons, not just in the unique concept but also in execution. In fact, the exaggerated situations and farcical elements heighten the tension and create more fabulous opportunities for pushing boundaries in various directions.

The Business is brimming with a cocktail of smart writing, engaging performances, viable industry insight, and the distinctly original premise. Unveiling the often ridiculous yet captivating world of filmmaking, the show achieves the daunting task of being both informative and entertaining in equal measures. Whether you're an indie film enthusiast, melomaniac, or simply a fan of good television that dares to be different, The Business has something to offer you. You're bound to find yourself lost in this roller-coaster, funny and perceptive portrayal of the ambitions, failures, triumphs, and nightly parties that embody the journey of indie filmmaking.