The Cowboy Way

The Cowboy Way, produced between 2016 and 2020, is an authentic reality television series offering an intimate portrayal of the cowboy lifestyle. Based in America’s Deep South, the main action orbits around three modern-day cowboys. These men are not just business partners but lifelong friends, bound together by shared values, deep emotional ties, and an unwavering sense of loyalty. They are themself true cowboys who harken back to the quintessential rugged, self-reliant American character that has symbolized the nation's values and culture across generations.

The show introduces us to Bubba Thompson, Booger Brown and Cody Harris, as they embark on multiple endeavors in unruly but beautiful Alabama. Combining their decades of skill and experience as cattle ranchers, they run Faith Cattle Company, their collaborative enterprise. Bubba Thompson, a rancher and skilled carpenter, is the skilled, reliable one. Booger Brown, a well-known horseman and a cowboy, infuses the group with humor and his innate cowboy wisdom. Cody is the rodeo champ with entrepreneurial skills. Despite their different personalities, their shared dedication to the cowboy ethic unites them.

However, The Cowboy Way goes beyond cow herding and ranch management. It shows that cowboys are more than their cowboy hats, chaps, spurs, and lassos. The emphasis is not merely on the daily cowboy chores they carry out but focuses intently on their relations, bond, values and the balance they create between work and family life.

The individual lives of these cowboys are painted with unvarnished truth. The ups and downs, joys and heartaches, inner conflicts and outer struggles are all laid bare for the audience. The camera follows these modern cowboys meticulously, not only during their morning routines, cattle drives, and late-night discussions on future cattle purchases, but also during their family time, date nights, and day to day interactions.

Their relationships with wives, children, parents, each other, and their close-knit cowboy community is portrayed with honesty that truly encapsulates their emotional journey. Their cowboy ethics don’t end at dealing with animals but extends to their benevolence towards people around them. We get the real-life drama of marriages, parenting children, taking care of elder parents, competing in rodeo events, cattle drives, cattle purchases and sales, along with operating their successful cattle company.

The Cowboy Way is a unique immersion in the Cowboy culture that not only chronicles what happens when the old west meets the deep south but also explores the struggles of managing a successful business without compromising on values. The audience gains a rare insight into the world of these modern-day cowboys who not only strive to maintain the cowboy tradition but also meet the adversities of life with the same stoic determination of the Old West heroes.

The series stands out for its authenticity and the powerful depiction of three cowboys’ quest for balance. In pursuing their dream of operating a successful cattle business in modern-day south, the cowboys, with their courage, grit, and down-to-earth humility, reinforce the underlying maxim—The cowboy way isn't about what we do, it's about who we are.

As the series moves from one season to the next, one gets to closely observe the evolving lives of these men. We see them face dry spells, thunderstorms, financial difficulties, and personal losses. Yet, their relentless ambition, coupled with their resolute principles, pushes them forward.

The Cowboy Way is more than just another reality show - it’s an honest exploration of human emotions, strenuous work ethic, and the strength of community bonds that cuts through the stereotype to serve audiences a raw slice of cowboy life. The production's success between 2016 and 2020 is a testament to its appeal, drawing viewers in with a much-needed break from the high-speed, technology-infused lifestyle of the 21st century.

Simultaneously, the show possesses a timeless quality that frames the cowboy ethos as an enduring pillar of American identity. Every episode is filled with labor, love, camaraderie, conflict, and an abiding respect for the cowboy way and fans wouldn't have it any other way. Whether it’s riding horses, branding cattle, or sitting around the fire at the end of the day, these hard-working cowboys will stay true to themselves and their Cowboy Way.