The Do Something Awards

The VH1 Do Something Awards is a unique, one-of-a-kind awards show that embodies the spirit of social consciousness and active participation in fostering change in the community. Unlike traditional awards shows that celebrate the latest feats in entertainment and the arts, the Do Something Awards give kudos to the world’s best young leaders and social entrepreneurs whose works and actions have manifested meaningful and impactful change in their communities or the world at large.

Premiering on VH1 in 2007, the awards ceremony itself is a fun and vibrant event filled with pop culture icons, performances, and of course, recognition of individuals who are making a difference. The event is packed with enthusiastic young people passionate about social causes, popular celebrities and influential figures who use their platforms to create change; this makes for an energetic and inspiring atmosphere that mirrors the charismatic determination of the young social activists it honors.

Each year, the Do Something Awards showcase nominations for a variety of categories, including Do Something Movie Star, Do Something TV Star, Do Something Music Artist, Do Something Athlete, and Do Something Comedian, among others. These categories are designed to acknowledge those within the entertainment industry who have used their visibility and resources to make a difference in the world. It would not be uncommon to see a mix of activists, actors, musicians, and athletes come together in unity for the celebration of social good.

One of the most heart-touching moments of each show is the Do Something Award itself. In this segment, five “do-ers” under the age of 25 are highlighted. These individuals are not merely dreamers; they are doers, young individuals who have recognized an issue and have taken active steps to tackle it. They're not just recognized for their efforts, but the winner is bestowed with a $100,000 community grant to scale up their project. This significant gesture underscores VH1’s commitment to fostering change and supporting the work of these individuals beyond the awards night itself.

However, it is important to mention that this isn't a traditional, stuffy awards show. The Do Something Awards, despite its serious undertones, is designed to be fun, engaging, and hip. Anchored by VH1, it has always managed to infuse the much-needed element of levity with performances from artists popular with the younger generation and appearances from the hottest stars in the entertainment industry. Comedic segments, musical performances, and casual dialogue also make this special as inspiring as it is entertaining.

In addition to being an entertaining show, the Do Something Awards also serve an important purpose in terms of social messaging. It provides a platform for these young leaders to share their stories and causes with the world, potentially inspiring others to take up their mantle or become involved in their own communities. While the entertainment factor is indeed a drawcard, it's the focus on social change and action that truly sets this event apart.

On a broader level, by featuring a mix of celebrity appearances and honorees, VH1’s Do Something Awards places young activists on the same pedestal as mainstream celebrities—a rarity in the award show landscape. This sends out a powerful message to the younger generation. It communicates that leveraging one's resources and taking initiative for a cause one believes in is equally commendable and glamorous as achieving fame in music, film, or sports.

In a nutshell, the Do Something Awards is more than just an awards show. It is a testament to the power and potential of the younger generation to instill change and improve the world. With its high-energy presentation, inspirational awardees, and exciting celebrity guests, the awards are a highlight each year for VH1, providing a unique blend of entertainment and social conscious inspiration that encourages viewers to ‘do something.'