We Are Savvy

We Are Savvy is a youth-focused series that debuted on YouTube Red in 2017. It poses as the new era of entertainment for the Generation Z, a unique blend of realism and versatility, integrating features from various genres such as talk shows, reality TV, and lifestyle programming. The show is a refreshing take on the traditional genres, embracing the boundless energy and incredible potential of the internet generation.

Each episode of We Are Savvy strikingly communicates its message that every young mind is unique, reinforced through the adventures and experiences lived by the three main protagonists of the show - Spencer, Tehya, and Sarah. These three playful, imaginative, and confident middle-school girls are not only the stars, but also the impetus for the show - demonstrating the joy of discovery, learning, and expressing one's own identity.

The three stars of We Are Savvy are not mere characters in a show but are authentic personalities. Spencer, Tehya, and Sarah portray natural, down-to-earth individuals, representing the diversity and inclusivity of today's youth. Their close-knit friendship fosters a sense of shared experiences among viewers creating a connection that transcends the screen.

The show covers a broad range of topics that matter to young viewers including music, fashion, sports, and technology. It’s not just about trends and entertainment – the show also encourages its viewers to assume a proactive and positive attitude towards life, fostering important conversations about key issues such as environmental sustainability, social responsibility, and self-confidence.

The episodes differ in their individual narratives but share the common undertone of empowering young girls and encouraging them to explore their interests, showcase their skills, and express their unique personalities. Every week, the show's young stars traverse through themed adventures – whether they’re creating a DIY project, jamming out to their favorite music, or trying out a new sport. This unscripted format of the show allows for the stars' personalities and passions to shine through, providing fresh content that resonates with the audience.

The show also frequently features celebrities, popular influencers, and accomplished professionals who share their own stories, provide expert advice, and inspire the younger generation. Through interviews and segments with these guests, the show offers viewers an unparalleled glimpse into the world of these inspirational figures.

Incorporating a show-within-a-show format, We Are Savvy includes a mini-segment dubbed "Savvy DIYs”. This portion of the show sees Spencer, Tehya, and Sarah walking the viewers through a variety of do-it-yourself projects, from fashion crafts to science experiments, encouraging creativity and innovation.

The music segment "Savvy to the Beat” is yet another highlight, anchoring the show in the popular culture that resonates with its young audience. In this segment, viewers are introduced to behind-the-scenes music footage, music reviews, and dance-offs. This laid back and fun take on music keeps the viewers engaged while allowing them to discover new music.

An incredibly notable feature of this show is that it truly incorporates the voices of its audience. Ití’s not just Spencer, Tehya, and Sarah leading the conversation – viewers from around the world are invited to share their own stories and experiences, creating a global community of “Savvy” fans.

On top of all the entertainment, fun, and learning, We Are Savvy is a platform for empowerment. Throughout the show, themes like positive body image, acceptance, diversity, and the value of friendship are subtly woven into the narrative. The show promotes an encouraging message to its young viewers that they, too, can be savvy, unique, and limitless in their opportunities.

In conclusion, We Are Savvy is a dynamic, engaging, and one-of-a-kind series on YouTube Red that hits all the right chords with its target demographic. It's a show that is in tune with its youthful audience, delivering a fresh and interactive format that inspires, entertains, and educates. It embodies the spirit of young people today, treated with the respect and consideration they deserve, making it an absolute must-watch for Generation Z viewers.